Storytelling

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11 Students enrolled

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Welcome to the “Mastering Storytelling in Sales” course! This course is designed to help you leverage the power of storytelling to enhance your sales process, taking you from the initial outreach message to closing the sale on a call. We will guide you through three modules: shaping your story via messaging and emails, building and continuing the story during the sales process, and effectively closing the story to secure the sale.

Module 1: Shaping the Story via Messaging and Emails

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Shaping the Story via Messaging and Emails

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Theory and Application of the StoryBrand Framework

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3

Understanding Narrative Elements in Sales Communication

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Module 2: Building and Continuing the Story During the Sales Process

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Mapping the Customer Journey and Identifying Key Touchpoints

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Engaging the Customer Through Various Stages

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6

Overcoming Objections with Storytelling

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Module 3: Closing the Story and the Sale

7

Setting the Stage for the Close

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Creating a Compelling Call to Action

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9

Sealing the Deal with Confidence

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