Lead Generation 101

In this course, we will embark on a comprehensive journey through the fundamentals of lead generation, specifically tailored for those entering the sales profession or looking to enhance their understanding of the lead generation process. Through the experiences of Sarah, a newbie sales rep, we will explore the essential principles and strategies that underpin effective lead generation in today’s competitive market.

Objectives:

• Understand the importance of lead generation for business growth.
• Define your ideal customer and identify different types of leads.
• Learn how to create effective lead magnets that attract and nurture prospects.
• Familiarize yourself with the essential tools and technologies for tracking and generating leads.